SLUMBER NO MORE
a proposal
a proposal
Humber College has had many nicknames over the decades. In the early days, few were compliments.
So much has changed since.
And here you are - aiming to be bold, brash, disruptive, differentiated (contrary to the herd in the words of Youngme Moon, Harvard author of the book Different).
Thing is, it takes bravery to be bold, brash, disruptive and differentiated.
Which begs the question: Is the Humber College team brave enough to be different? To be genuinely disruptive?
TENZINGERS
How did this collection of Tenzing brand nerds win IABC Toronto Small Agency of the Year in 2017 and 2022? It wasn't luck.
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jc Molina
VP, Creative Director
An award winning master at the fine art of creative, jc turns complex challenges into elegant, inspiring brands and communications design like few others can.
Maggie Cameron
Content and Creative
Maggie has a wild imagination and a way with words. Combine that with her creative strategizing experience and the results are always sharp and unexpected.
Elen Husk
Senior Project Manager
As a super-experienced marketing project manager and implementer, Ellen manages, guides and deploys brand and communication projects with the perfect combination of grit and finesse.
Katie Burns
VP, Strategy
With 10+ years of brand strategy and digital communications expertise, Katie has a powerful talent for developing strategies designed for deployment in the real world, producing award winning results.
Martin Whelan
Art Director
Martin adds a unique and emotive sensitivity to all brand and design projects thanks to deep experience across sectors. He’s a consummate professional and a joy to collaborate with.
Gary Lintern
President, Chief Strategist
Tenzing’s lead navigator brings 30+ years of award-winning branding, strategic positioning and messaging mastery to the team. His work has produced real brand value for clients across sectors.
Chances are, way more than 71% of the people who read this proposal will not know who Tenzing is without help from Google. But they will know who Sir Edmund Hillary is and what he achieved. Tenzing, Sir Edmund's sherpa, is both our name and the metaphor for our business culture and values: be amazing guides, own and mitigate the risks, do the heavy lifting, help everyone complete the journey and always (ALWAYS) ensure the client prospers above all.
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We've been creating successful brands for years (spanning five decades actually). We're energetically authentic on the outside and full of wisdom on the inside.
While we see unlimited potential for all our clients, we do limit ourselves to serving about 16 clients per year. Agency growth is not our goal. Client growth is.
We've created a lot of brands and brand-based campaigns. Most of them have won awards (category specific, regional, national and international). All of them have generated the desired results.
We few, we happy few...Tenzing employs ten full-time guides and partners with organizations like Northern Commerce (digital media) to scale up, down and across depending on the work.
Canadian-owned and operated virtually or in person wherever our clients need us to be. COVID killed permanent offices in the service sector - it didn't impact our spirit at all.
Tenzing has zero account people (handlers). We have zero time sheets. We don't watch clocks and we don't act like accountants. So how do we create, serve, manage and deliver without all that traditional agency baggage?
We are brand and positioning strategists, designers, writers, project managers, facilitators, developers, bias-free media planners and client service specialists. Equally important, we are paddlers, parents, learners, dreamers, doers, travelers, weight lifters, from here and from away, and endlessly, insatiably curious.
Tenzing Communications Inc.
299 The Kingsway, Suite 406
Etobicoke, Ontario. M9A 0E7
T: 416 367 1557
